Stop Paying for Clicks That Don't Convert. We Fix That.
PPC Management Services Across Google, Microsoft Bing, Amazon, and Local Search
Running ads without a managed strategy means paying for traffic that never converts. Budget drains, clicks pile up, and the results don’t justify the spend.
Tell us your platform and budget. We’ll show you exactly where your current spend is going and what a well-managed campaign could return instead.
Google Ads (Pay Per Click)
Reach High-Intent Buyers at the Exact Moment They Search
Google processes billions of searches every day. The people clicking paid ads are not browsing — they are actively looking for a solution. We make sure your business appears in front of them and that the click leads somewhere worth paying for.
What we manage:
- Search, Display, YouTube, and Shopping campaigns — the right format for your audience and goal
- Keyword research and negative keyword pruning — show up for buyers, not browsers
- Smart Bidding strategies (Target CPA, Target ROAS) — automated bids optimized for your actual conversion goals
- Audience targeting by intent, device, and location — reach the right person on the right screen
- Quality Score and ad relevance optimization — lower your CPCs while improving ad position
According to WordStream’s analysis of 16,000+ campaigns, the average CPC across all industries on Google Ads in 2025 is $5.26, with an average CTR of 6.66%. Well-managed campaigns consistently outperform these benchmarks. (Source: WordStream Google Ads Benchmarks, 2025)
Microsoft Bing Ads
Lower CPCs. Less Competition. A Different Audience Worth Reaching.
Most advertisers put 100% of their paid search budget into Google. That means Bing has less competition — and lower costs for the same keywords. If your audience includes desktop users, B2B buyers, or older demographics, Bing reaches people Google’s volume hides.
Why Microsoft Ads work:
- Lower average CPC — Bing Ads average $1.54 CPC — around 40% lower than Google (Source: LocaliQ/WordStream, 17,000-campaign study, 2024)
- Desktop-heavy user base — higher intent and better conversion quality for B2B and professional services
- LinkedIn profile targeting — reach verified decision-makers by job title, company, and industry — unavailable on Google
- Google Ads import — we sync your existing campaigns directly into Microsoft Ads to save setup time
- Microsoft Copilot integration — AI-enhanced search ads with higher CTR performance across compatible queries
The average CPC on Bing Ads is approximately $1.54 — around 40% lower than Google Ads — based on a LocaliQ and WordStream study of 17,000 search campaigns across both platforms. (Source: Coupler.io PPC Statistics, 2025)
Amazon PPC
Win the Buy Box and Grow Sales With Managed Amazon Ad Campaigns
If you sell on Amazon, paid placement is not optional. Organic ranking takes time. Sponsored ads put your product in front of buyers who are ready to purchase. We manage your Amazon campaigns to reduce wasted spend and protect your profit margins.
What we manage:
- Sponsored Product, Brand, and Display Ads — the full Amazon ad suite, set up for your product goals
- Keyword and ASIN targeting — reach buyers searching for your product and your competitors
- ACoS monitoring and bid optimization — reduce your Advertising Cost of Sale without cutting visibility
- Product launch and ranking strategies — build early sales velocity on new listings
- Custom dashboards and daily performance review — you see exactly where every penny goes
We do not publish Amazon PPC ROAS averages as these vary significantly by product category, margin, and competition level. We discuss realistic targets with each client before campaigns launch.
Local PPC
Put Your Business in Front of People Searching Nearby Right Now
A plumber, dentist, solicitor, or local retailer doesn’t need national reach. They need to appear when someone three miles away types ‘near me.’ We build local PPC campaigns that drive phone calls, form fills, and walk-ins — not just impressions.
What we set up:
- Geo-targeting and radius-based bidding — control exactly where your ads show and how aggressively
- Near me keyword optimization — capture high-intent local search at the moment of need
- Call tracking and ad extensions — measure phone calls as conversions, not just clicks
- Google Maps and Business Profile ad syncing — appear in map results and local pack placements
- Local landing pages per service area — each location gets a page matched to the local ad
We do not quote local search volume figures without knowing your specific location and industry. Realistic expectations are set during your onboarding call based on your market.
Conversion Rate Optimization (CRO)
More Conversions From the Budget You Already Have
Getting someone to click your ad is half the job. Getting them to convert is the other half. We optimize every element between the click and the conversion — landing pages, ad copy, forms, and layout — so more of your ad spend turns into actual results.
What we optimize:
- Custom landing page design and testing — pages built for one goal — converting the visitor who clicked
- Ad copy and offer alignment — message match between your ad and your landing page
- Heatmap and behavior analytics — see exactly where visitors drop off before they convert
- A/B testing CTAs, forms, and layouts — data-driven decisions, not guesswork
- Device and funnel-specific optimization — mobile checkout behaves differently from desktop — we optimize both
We do not cite third-party CRO improvement percentages as these vary widely by industry, starting conversion rate, and the specific changes made. Results depend on your campaign, audience, and offer.
Google, Bing, or Amazon — or all three?
The right platform depends on what you’re selling, who you’re selling to, and where those buyers search. Here’s a plain-language breakdown so you can see where your business fits before we talk.
Quick platform guide:
- Google Ads — best for: most industries, high search volume, e-commerce, lead generation, local services
- Microsoft Bing Ads — best for: B2B, professional services, older demographics, tighter budgets needing lower CPCs
- Amazon PPC — best for: physical products sold on Amazon — not suitable for service businesses
- Local PPC — best for: service businesses with a defined geographic area (clinics, trades, legal, hospitality)
- Meta / LinkedIn Ads — best for: brand awareness, B2B decision-maker targeting, retargeting warm audiences
Not sure which fits your situation? Tell us what you sell and who your customer is. We’ll tell you where they search and which platform will reach them most efficiently.
A clear process from first call to first campaign.
How we work:
- Discovery call — we learn your business, goals, current spend, and what you’ve tried before
- Audit and strategy — we review your existing accounts (if any) and build a campaign plan with budget recommendations
- Account setup — we build campaigns, write ad copy, configure conversion tracking, and set up reporting
- Launch and optimize — campaigns go live and we optimize bids, keywords, and copy weekly based on performance data
- Monthly reporting — you receive a plain-language report showing spend, conversions, CPA, and what changed
No lock-in contracts unless agreed. Monthly reporting included. You own the ad accounts.
Frequently Asked Questions
How much should I budget for PPC to start?
It depends on your industry, platform, and competition level. For Google Ads, a starting budget of $1,500 to $3,000 per month per platform gives enough data to optimize meaningfully. Lower budgets are possible but take longer to generate actionable results. We discuss realistic budget-to-outcome expectations during your onboarding call.
Do you manage everything, or just set up the campaigns?
Full-service management. We handle strategy, account setup, daily bid optimization, ad copy testing, keyword management, and monthly reporting. You don’t need to log into the ad platform unless you want to.
Which platforms do you work with?
Google Ads, Microsoft Bing Ads, and Amazon Advertising are our core platforms. We also run paid social campaigns on Meta (Facebook and Instagram) and LinkedIn. If you have a specific platform in mind, ask us before assuming we don’t cover it.
How quickly will I see results?
Most accounts show measurable traffic and initial conversion data within 7 to 14 days of launch. Profitable performance — where the cost per acquisition is within your target — typically takes 4 to 8 weeks of optimization. We set realistic expectations per account, not blanket promises.
Can you track phone calls and form submissions?
Yes. We set up conversion tracking in Google Ads and Google Analytics 4 to capture form fills, phone calls, purchases, and any other action that matters to your business. Attribution is visible — you see which campaign, ad group, and keyword drove each conversion.
What's the difference between PPC and SEO?
PPC delivers paid traffic immediately — you pay per click, and your ads appear as long as your budget runs. SEO builds organic (unpaid) rankings over months. PPC is faster to results but requires ongoing spend. SEO takes longer but compounds over time. Most businesses benefit from running both.
Your Ad Budget Should Be Working Harder Than This.
Most PPC accounts waste 20 to 40% of their budget on the wrong keywords, poor match types, or landing pages that don’t convert. We audit your account, find what’s wasting money, and fix it. Tell us your platform and monthly spend. We’ll show you what a well-run campaign looks like.